Build a winning career in the wine industry

Gain market insight and business acumen across the wine business value chain

The UCT GSB Business of Wine course is the only one of its kind in South Africa to focus on the business aspects of the wine industry. This ten-day course, aimed at professionals across the industry, gives delegates crucial market insight, business acumen and the leadership skills needed to make themselves and their organisations more competitive.

QUICK FACTS
COURSE DATES

29 May - 7 June 2020

APPLICATIONS CLOSE

29 April 2020

TUITION FEE

R26 500

Bulk discounts and early bird specials available

A SPECIALISED APPROACH

The wine industry is complex and multidisciplinary – and it demands a specialised approach. This short course is tailored to the needs of the industry. Delegates will learn from some of the most respected wine business practitioners in South Africa. The interactive, practice-driven, case-study approach is easy to engage with and delivers valuable insights along with practical skills ranging from business plan formulation to strategic marketing.

The UCT GSB is a top-ranked, global business school with a world-class reputation and is one of less than 100 business schools in the world to be triple-crown accredited. Take advantage of our world-class faculty and more than five decades of business education experience.

THE ONLY ONE OF ITS KIND

“The course is about developing leadership, market insight and business acumen. There is a massive need for developing these skills in the wine industry in South Africa.” 

- Jonathan Steyn, Course Convenor of the Business of Wine short course.


“We want to attract talent to the course that will later be the leaders of the industry” 

- Phil Bowes, CEO of VinPro Foundation. The VinPro Foundation gives bursaries to the Business of Wine short course each year to deserving underprivileged students.


“I have always been passionate about the wine industry, so I needed a course that would fast track me [in the industry] and help me find my way with the experience that I have."

- Ruby Swigelaar, Research Analyst at Wesgro, Business of Wine Short Course Graduate

FREQUENTLY ASKED QUESTIONS

The course is targeted at professionals working across the wine value chain. You will benefit from this course if you are:

  • A sommelier
  • A hospitality professional
  • A wine maker
  • A viticulturist
  • A wine marketer
  • An entrepreneur
  • A distributor
  • A garagiste
  • Looking to build a career in the wine industry

Applicants will be required to have:

  • An undergraduate degree or a qualification equivalent to a first degree, eg. BTech
  • Experience in the Wine Industry would be advantageous

A large portion of the course will be facilitated on the GSB’s Online Learning Platform, therefore applicants should ensure that they have access to the Internet

Applicants who do not have a degree may be required to complete a Recognition of Prior Learning application:

  • The cost of the Recognition of Prior Learning (RPL) process is R1 100 and is for the applicant’s own account.
  • If you would like to make an RPL Application, please email Sharman.May@gsb.uct.ac.za
  • Note: You must be in possession of a successful RPL Application before you apply for admission into the Programme.

Delegates will be awarded a Certificate of Completion from the University of Cape Town on successful completion of the Programme, and will gain:

  • Advanced business know-how and practical skills ranging from business planning to strategic marketing and sales
  • Critical insight into the macro and micro economic environment that affects wine businesses in South Africa
  • An understanding of the history of the South African wine industry and the strategic challenges facing the industry going forward
  • Insight into the dynamic regulatory environment and challenges that affect wine businesses in South Africa
  • An understanding of how to approach value creation and complex management decisions in wine production
  • An ability to identify and analyse wines with differing origin, variety, age and style
  • An ability to formulate an effective business plan for a wine business
  • An opportunity to network with like-minded professionals and leading personalities in the South African wine industry
  • An opportunity to be part of building a transformed South African wine industry

This is an academically rigorous course, and students will be required to complete various assessments, which include the following:

  • Course work quizzes
  • Group presentations and assignments
  • Formulation of a compelling wine business plan
  • Analysis of case studies
  • Sensory analysis of wine test

Students will also be required to commit to extended hours whilst on campus, with lectures taking place from 8am to 5pm, and group work from 5pm to 9pm, and sometimes later.

Click here to explore the curriculum for the Business of Wine short course.

To advance and promote transformation in the industry, a few bursaries are available for previously disadvantaged students. 

Please note:

  • Students who are awarded bursaries will be required to sign an agreement with the sponsor, agreeing to reimburse course fees should the required passing criteria not be met.
  • Applicants will be required to provide two contactable character references
  • Applicants will be required to attend an interview with the bursary selection panel

Closing date for bursary applications is 15 April 2020.

If you would like to apply for a bursary, please click here.

Students need to arrange their own accommodation.

In Cape Town, accommodation is offered in the Breakwater Lodge, on the UCT GSB campus, at special rates.

  • 15% early bird discount for applicants who have secured and confirmed payment two months before the application deadline.
  • 25% discount for registered non-profit organisations.
  • 15 % bulk discount for organisations that send 3 – 6 applicants (discount applied from third applicant).
  • 10% bulk discount for organisations that send 7+ applicants (discount applied to all applicants).

 
Please note: These discounts cannot be used in conjunction with any other discounts.

MEET THE FACULTY
JONATHAN STEYN
Course Convenor

Convenor of the GSB Wine Business Management programme and SA module for the OIV MSc programme in Wine Business (Montpellier SUPAgro) and PhD candidate at the GSB.

MICHAEL FRIDJHON

Visiting Professor of Wine Business at UCT and one of South Africa's leading wine judges, writers and industry authorities.

CHRIS DU TOIT

Graduate of the GSB's Wine Business Management programme and CEO of Graham Beck Enterprises.

PROFESSOR DAVID PRIILAID

Associate Professor in the Section for Applied Management in the School of Management Studies at UCT

CUSTOMISE THIS COURSE FOR YOUR TEAM

The Business of Wine programme can be customised to suit your organisation’s learning and development needs and can be delivered anywhere in the world, wherever it is convenient.

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