Please Note: As a result of the outbreak of COVID-19 course dates and planned formats may change at short notice. 

Build a winning career in the wine industry

Gain market insight and business acumen across the wine business value chain

The UCT GSB Business of Wine course is the only one of its kind in South Africa to focus on the business aspects of the wine industry. This ten-day course, aimed at professionals across the industry, gives delegates crucial market insight, business acumen and the leadership skills needed to make themselves and their organisations more competitive.


28 May - 6 June 2021


14 May 2021


R26 500

Bulk discounts available


The wine industry is complex and multidisciplinary – and it demands a specialised approach. This short course is tailored to the needs of the industry. Delegates will learn from some of the most respected wine business practitioners in South Africa. The interactive, practice-driven, case-study approach is easy to engage with and delivers valuable insights along with practical skills ranging from business plan formulation to strategic marketing.

The UCT GSB is a top-ranked, global business school with a world-class reputation and is one of less than 100 business schools in the world to be triple-crown accredited. Take advantage of our world-class faculty and more than five decades of business education experience.

Decided that this is the programme for you?


“The course is about developing leadership, market insight and business acumen. There is a massive need for developing these skills in the wine industry in South Africa.” 

- Jonathan Steyn, Course Convenor of the Business of Wine short course.

“We want to attract talent to the course that will later be the leaders of the industry” 

- Phil Bowes, CEO of VinPro Foundation. The VinPro Foundation gives bursaries to the Business of Wine short course each year to deserving underprivileged students.

“I have always been passionate about the wine industry, so I needed a course that would fast track me [in the industry] and help me find my way with the experience that I have."

- Ruby Swigelaar, Research Analyst at Wesgro, Business of Wine Short Course Graduate


If you have made your decision and you are ready to apply for this course, please click here.

If you’d like more information or if you have any further questions, please click here. You will receive an email with our course brochure along with a link to apply to this course.

The course is targeted at professionals working across the wine value chain. You will benefit from this course if you are:

  • A sommelier
  • A hospitality professional
  • A wine maker
  • A viticulturist
  • A wine marketer
  • An entrepreneur
  • A distributor
  • A garagiste
  • Looking to build a career in the wine industry

Applicants will be required to have:

  • An undergraduate degree or a qualification equivalent to a first degree, eg. BTech
  • Experience in the Wine Industry would be advantageous

A large portion of the course will be facilitated on the GSB’s Online Learning Platform, therefore applicants should ensure that they have access to the Internet

Applicants who do not have a degree will be required to complete a Recognition of Prior Learning application:

  • If you would like to make an RPL Application, please email
  • Note: You must be in possession of a successful RPL Application before you apply for admission into the Programme.

Delegates will be awarded a Certificate of Completion from the University of Cape Town on successful completion of the Programme, and will gain:

  • Advanced business know-how and practical skills ranging from business planning to strategic marketing and sales
  • Critical insight into the macro and micro economic environment that affects wine businesses in South Africa
  • An understanding of the history of the South African wine industry and the strategic challenges facing the industry going forward
  • Insight into the dynamic regulatory environment and challenges that affect wine businesses in South Africa
  • An understanding of how to approach value creation and complex management decisions in wine production
  • An ability to identify and analyse wines with differing origin, variety, age and style
  • An ability to formulate an effective business plan for a wine business
  • An opportunity to network with like-minded professionals and leading personalities in the South African wine industry
  • An opportunity to be part of building a transformed South African wine industry

This is an academically rigorous course, and students will be required to complete various assessments, which include the following:

  • Course work quizzes
  • Group presentations and assignments
  • Formulation of a compelling wine business plan
  • Analysis of case studies
  • Sensory analysis of wine test

Students will also be required to commit to extended hours whilst on campus, with lectures taking place from 8am to 5pm, and group work from 5pm to 9pm, and sometimes later.

Click here to explore the curriculum for the Business of Wine short course.

To advance and promote transformation in the industry, a few bursaries are available for previously disadvantaged students. 

Please note:

  • Students who are awarded bursaries will be required to sign an agreement with the sponsor, agreeing to reimburse course fees should the required passing criteria not be met.
  • Applicants will be required to provide two contactable character references.
  • Applicants will be required to attend an interview with the bursary selection panel.

Bursary Requirements:
Bursary Process:
  • Completed bursary forms need to be completed offline and can be downloaded through the links given below.
  • Please upload the completed document during the online application process.
  • The bursary selection committee will meet and award bursaries to successful bursary applicants.

Closing date for bursary applications is 14 May 2021.

If you would like to apply for the Graham Beck Foundation bursary, please click here.

If you would like to apply for the EverGrow Foundation bursary, please click here.

Students need to arrange their own accommodation.

In Cape Town, accommodation is offered in the Breakwater Lodge, on the UCT GSB campus, at special rates.

15% for 3 - 6 applicants (discount applied from third applicant)

10% for 7+ applicants (discount applied to all applicants)

10% for alumni of UCT GSB academic and Executive Education courses

Course Convenor

Convenor of the GSB Wine Business Management programme and SA module for the OIV MSc programme in Wine Business (Montpellier SUPAgro) and PhD candidate at the GSB.


Visiting Professor of Wine Business at UCT and one of South Africa's leading wine judges, writers and industry authorities.


Graduate of the GSB's Wine Business Management programme and CEO of Graham Beck Enterprises.


Associate Professor in the Section for Applied Management in the School of Management Studies at UCT


The Business of Wine programme can be customised to suit your organisation’s learning and development needs and can be delivered anywhere in the world, wherever it is convenient.