Please Note: As a result of the outbreak of COVID-19 course dates and planned formats may change at short notice.
The UCT GSB Business of Wine course is the only one of its kind in South Africa to focus on the business aspects of the wine industry. This ten-day course, aimed at professionals across the industry, gives delegates crucial market insight, business acumen and the leadership skills needed to make themselves and their organisations more competitive.
28 May - 6 June 2021
14 May 2021
The wine industry is complex and multidisciplinary – and it demands a specialised approach. This short course is tailored to the needs of the industry. Delegates will learn from some of the most respected wine business practitioners in South Africa. The interactive, practice-driven, case-study approach is easy to engage with and delivers valuable insights along with practical skills ranging from business plan formulation to strategic marketing.
The UCT GSB is a top-ranked, global business school with a world-class reputation and is one of less than 100 business schools in the world to be triple-crown accredited. Take advantage of our world-class faculty and more than five decades of business education experience.
Decided that this is the programme for you?
“The course is about developing leadership, market insight and business acumen. There is a massive need for developing these skills in the wine industry in South Africa.”
- Jonathan Steyn, Course Convenor of the Business of Wine short course.
“We want to attract talent to the course that will later be the leaders of the industry”
- Phil Bowes, CEO of VinPro Foundation. The VinPro Foundation gives bursaries to the Business of Wine short course each year to deserving underprivileged students.
“I have always been passionate about the wine industry, so I needed a course that would fast track me [in the industry] and help me find my way with the experience that I have."
- Ruby Swigelaar, Research Analyst at Wesgro, Business of Wine Short Course Graduate
The course is targeted at professionals working across the wine value chain. You will benefit from this course if you are:
Applicants will be required to have:
A large portion of the course will be facilitated on the GSB’s Online Learning Platform, therefore applicants should ensure that they have access to the Internet
Applicants who do not have a degree will be required to complete a Recognition of Prior Learning application:
Delegates will be awarded a Certificate of Completion from the University of Cape Town on successful completion of the Programme, and will gain:
This is an academically rigorous course, and students will be required to complete various assessments, which include the following:
Students will also be required to commit to extended hours whilst on campus, with lectures taking place from 8am to 5pm, and group work from 5pm to 9pm, and sometimes later.
To advance and promote transformation in the industry, a few bursaries are available for previously disadvantaged students.
Closing date for bursary applications is 14 May 2021.
If you would like to apply for the Graham Beck Foundation bursary, please click here.
If you would like to apply for the EverGrow Foundation bursary, please click here.
15% for 3 - 6 applicants (discount applied from third applicant)
10% for 7+ applicants (discount applied to all applicants)
10% for alumni of UCT GSB academic and Executive Education courses
Convenor of the GSB Wine Business Management programme and SA module for the OIV MSc programme in Wine Business (Montpellier SUPAgro) and PhD candidate at the GSB.
Visiting Professor of Wine Business at UCT and one of South Africa's leading wine judges, writers and industry authorities.
Graduate of the GSB's Wine Business Management programme and CEO of Graham Beck Enterprises.
Associate Professor in the Section for Applied Management in the School of Management Studies at UCT