ARTICLES ON Marketing and branding
Pandemic exposes fault lines in South Africa’s strained wine sector
The COVID-19 pandemic has irrevocably altered the field of South African wine, surfacing existing fault lines under immense strain. Bold leadership could not be more pressing.
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Trust and support key to whether franchises thrive or perish
COVID-19 has decimated SMEs in South Africa, can the lessons of past successes of franchises help them to rebuild?
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Are women more likely to be vulnerable consumers?
World Consumer Rights Day is commemorated on 15 March. Since it’s also International Women’s Day in March, we asked the UCT GSB’s Associate Professor Mignon Reyneke, to share some insights into some of the consumer issues associated specifically with women.
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UCT GSB teaching case study on medical technology company, Biotronik, wins top international award
Researchers from the UCT GSB have once again taken top honours in a prestigious international case writing competition, for a new teaching case on the challenges of remaining competitive and profitable without compromising on quality in the SA cardiac device industry.
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Disruption in the diamond industry
Technological innovation and dramatic changes in consumer preferences are disrupting the diamond industry, and this has serious implications for job security in Africa.
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Debunking 4 common entrepreneurial myths
An award-winning teaching case by researchers from the UCT GSB shines a spotlight on what it takes for entrepreneurs to succeed in the competitive world of business.
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Branding is simply another word for reputation
Woolworths’ 2019 Valentine’s Day gaffe was a textbook case in how not to manage a brand. A brand is essentially an extension of an organisation’s reputation, and this needs to be managed carefully and with consistency from day one.
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