ARTICLES BY Mignon Reyneke

Mignon Reyneke - Q&A
Management Fundamentals

Are women more likely to be vulnerable consumers?

World Consumer Rights Day is commemorated on 15 March. Since it’s also International Women’s Day in March, we asked the UCT GSB’s Associate Professor Mignon Reyneke, to share some insights into some of the consumer issues associated specifically with women.

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Posted on 3 March 2021 by Mignon Reyneke
Running a profitable - media
Entrepreneurship & Innovation

Giving initiative a chance to grow

Running a profitable and sustainable business while also making a worthwhile social impact makes things extra tough for social entrepreneurs. These enterprises urgently need more formal support to help them continue doing the good work that they do.

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Posted on 16 November 2020 by Mignon Reyneke
andrew smith - media
Entrepreneurship & Innovation

UCT GSB teaching case study surfaces a business model of agility in action

The global pandemic is forcing businesses around the world to change the way they operate. One South African company, Yuppiechef, is demonstrating that the principles of customer centricity and agility are core to successful adaptation.

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Posted on 18 May 2020 by Mignon Reyneke
Mignon business aglity - Media
COVID-19

Strategic agility is key to business survival during this crisis — and beyond

As the COVID-19 pandemic advances, some companies have been able to change strategic focus to stay afloat in new and innovative ways. Here’s what their actions have to teach the rest of us.

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Posted on 24 April 2020 by Mignon Reyneke
Privacy Addiction and the Role of Media
Leadership & Ethics

Privacy, addiction and the role of responsible digital marketing

Digital marketing provides an invaluable opportunity for businesses to reach more customers, better understand their needs and ultimately sell more product. But the medium is addictive and marketers have a growing duty to use it responsibly.

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Posted on 22 September 2019 by Mignon Reyneke
Can the Coming Digital Tsunami Media
Emerging Market Business

Can the coming digital tsunami carry Africa to higher ground?

There is growing evidence that digitalisation could create new opportunities particularly for innovative entrepreneurs, and bring more inclusive growth through real job creation if the right choices are made.

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Posted on 18 July 2019 by Mignon Reyneke