ARTICLES BY Mignon Reyneke
How local retailers can reap the most from the e-commerce boom
When COVID-19 hit, many South African companies without an online presence were not equipped to deal with the closing of retail stores. Those now scrambling to catch up will need to put customers at the heart of their e-commerce strategy.
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Are women more likely to be vulnerable consumers?
World Consumer Rights Day is commemorated on 15 March. Since it’s also International Women’s Day in March, we asked the UCT GSB’s Associate Professor Mignon Reyneke, to share some insights into some of the consumer issues associated specifically with women.
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Giving initiative a chance to grow
Running a profitable and sustainable business while also making a worthwhile social impact makes things extra tough for social entrepreneurs. These enterprises urgently need more formal support to help them continue doing the good work that they do.
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UCT GSB teaching case study surfaces a business model of agility in action
The global pandemic is forcing businesses around the world to change the way they operate. One South African company, Yuppiechef, is demonstrating that the principles of customer centricity and agility are core to successful adaptation.
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Strategic agility is key to business survival during this crisis — and beyond
As the COVID-19 pandemic advances, some companies have been able to change strategic focus to stay afloat in new and innovative ways. Here’s what their actions have to teach the rest of us.
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Privacy, addiction and the role of responsible digital marketing
Digital marketing provides an invaluable opportunity for businesses to reach more customers, better understand their needs and ultimately sell more product. But the medium is addictive and marketers have a growing duty to use it responsibly.
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Can the coming digital tsunami carry Africa to higher ground?
There is growing evidence that digitalisation could create new opportunities particularly for innovative entrepreneurs, and bring more inclusive growth through real job creation if the right choices are made.
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