Assoc Prof Mlenga Jere

Assoc Prof Mlenga Jere

Marketing management and marketing communication strategies

POSITION: Academic Director
QUALIFICATIONS: PhD (University of Cape Town), PGDip, MBA, BBA
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Assoc Prof Mlenga Jere


Associate Professor Mlenga Jere teaches marketing on various programmes. He joined the UCT GSB in 2007. Jere has extensive experience teaching marketing courses at both postgraduate and undergraduate levels at different universities and countries. His research interests are in marketing in emerging markets with a focus on marketing communications and consumer behaviour. His work has been published in journals including Acta Commercii, Botswana Journal of Business, Cochrane Database of Systematic Reviews, Journal of Database Marketing & Customer Strategy Management, and Southern African Business Review. He regularly presents his work at both local and internal conferences.