Assoc Prof Mignon Reyneke

Assoc Prof Mignon Reyneke

Marketing Strategy, Digital Marketing, Business Strategy

POSITION: Associate Professor
QUALIFICATIONS: PhD (Lulea University of Technology), MBA, BCom
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Assoc Prof Mignon Reyneke


Associate Professor Mignon Reyneke teaches digital marketing on the MBA programme at the UCT GSB. She has been involved with custom corporate training in consumer behaviour and marketing for ComAir, Tiger Brands, Sasol, SAB, Distell, Business Connexion, Thales, AIG, British American Tobacco, BMW, Standard Bank, Discovery, SAICA, Old Mutual, Transnet, Capitec, Vodacom and Chevron.

She consults in the area of business and marketing strategy and the execution thereof across various industries. Her corporate experience includes a broad range of industries from retail to journalism, banking and advertising (Harrods (London), CNN (London), Investec (SA), Morgan Stanley (UK), Eliance Communications (SA).

Her research interests lie in qualitative research in various areas of consumer behaviour, branding and marketing strategy, with a particular interest in digital and luxury branding.

She holds an MBA from the University of Melbourne (MBS) and a PhD in luxury branding from Lulea University of Technology (Sweden).