Laurence possesses extensive experience in Services, B2B, and Strategic marketing management, having held senior leadership roles in general management and directorships within the homebuilding, property development, and financial services sectors. His academic contributions include serving as Program Director for the Postgraduate Diploma in Business Administration and the Master of Management in Strategic Marketing programmes at leading South African business schools.  

Currently, he operates as a Marketing, Business Start-Up, and Strategy Consultant, focusing on strategic marketing interventions for corporates, SMEs, and NGOs. In addition to his consulting work, he is a sessional lecturer on Strategic Marketing, Innovation and Entrepreneurship, Sales Mastery, Corporate Innovation, Contemporary Management, and Customer Centricity courses across various academic institutions, including UCT GSB. 

His accolades include the Wits Business School Lecturer of the Year award and contributions to award-winning business school case studies. Notable clients include Gautrain, Adendorff Machinery, Ceramic Industries, Jurni, Rape Crisis Cape Town Trust, and Munich Re, showcasing diverse consulting expertise and masterclass training.