On this course you’ll learn how disruption and emerging technologies are impacting business. You’ll examine the human elements of digital transformation, as you learn the role that leadership, agility, and resilience play in driving the process. Explore approaches that measure and define the internal capabilities of an organisation to help refine your search for transformative solutions. You’ll explore the importance of human development – including organisational culture, employees, and leadership – in digital transformation. At the same time, you’ll learn to preserve a customer-centric focus that aims to enhance the customer journey. By the end of the course, you’ll walk away with a road map designed to help you develop a digital transformation strategy, allowing you to drive the process in your own organisation.
22 February 2021
16 February 2021
Module 1: Understanding Disruption and Digital Transformation
Explore the impact of disruption in order to prepare for a digital transformation.
Module 2: Developing a Realistic Digital Strategy
Explore the role of business drivers in building a realistic strategy for digital transformation.
Module 3: Strategic Tools for Leading Digital Transformation
Consider how effective leadership and design thinking can foster a successful digital transformation.
Module 4: Why Market Research Data Matters
Explore the importance of a data-led approach to inform digital transformation.
Module 5: Understanding and Managing Customer Experience
Explore how digital transformation affects current and future customer experiences.
Module 6: Digital Transformation Road Map
Understand the importance of effectively managing people and change to achieve a successful digital transformation.
This course is designed for leaders, change agents, and managers who want to drive effective innovation in their organisation. You’ll gain an understanding of the benefits of a people-centric approach to digital transformation and learn how to develop a strategic road map applicable to broad business contexts.
This course offers you the chance to network with like-minded peers, while benefiting from a strong focus on leadership, agility, and resilience in the digital age. Additionally, you’ll be given the opportunity to validate your strategy development skills with a GSB certificate of completion.
On completion of this course, you’ll walk away with:
This course will equip you with the skills needed to drive digital transformation through a human-centric approach. Over the course of six weeks, you’ll explore the tools and processes and gain the knowledge needed to lead strategy development surrounding digital transformation and confront the complexities involved.
Mignon is a Marketing / Business Strategy Consultant with experience in the corporate and academic fields, both locally and internationally. Her corporate experience includes a range of different areas from retail to journalism, banking and advertising (Harrods (London), CNN (London), Investec (SA), Morgan Stanley (UK), Eliance Communications (SA).
She teaches digital marketing on the MBA program and has been involved with custom corporate training in consumer behaviour and marketing for ComAir, Tiger Brands, Sasol, SAB, Distell, Business Connexion, Thales, AIG, British American Tobacco, BMW, Standard Bank, Discovery, SAICA, Old Mutual, Transnet, Capitec, Vodacom and Chevron.
She holds a B.Com degree (University of Pretoria), an MBA from the University of Melbourne (MBS) and a PhD in luxury branding from Lulea University of Technology (Sweden).
This UCT GSB online course is delivered in partnership with digital learning expert GetSmarter, a 2U, Inc. brand. This partnership is driven by UCT GSB's goal to broaden access to its world-class business education offering.