Employer Branding Expert | Disruptive Digital Strategist | Social Leadership Coach | Champion for Economic Growth Samantha Coom is a recognized leader in employer branding, digital strategy and corporate storytelling, helping organizations build people-first brands that attract, engage and retain top talent. As the Founder & CEO of The Social Craft she specializes in turning strategy into social impact leveraging digital platforms, content and technology to position businesses as employers of choice. A LinkedIn Alumni, Samantha played a pivotal role in driving employer branding, talent strategy, Social Leadership and media solutions in EMEA. Working directly with C-suite executives and marketing leaders, she advised on how to maximize LinkedIn’s ecosystem from organic content, paid media TA and OD strategies. Her expertise spans social media engagement, digital transformation and channel optimization, ensuring brands connect authentically with talent in a hyper digital world. With a career spanning global organizations and entrepreneurship, Samantha understands both corporate complexities and the agility of scaling brands in fast-moving markets. She is passionate about using data driven insights, emerging media and digital storytelling to elevate employer brands, ensuring they not only attract top talent but foster long term brand advocacy. Her deep love for Africa and developing economies fuels her mission to create economic opportunity through branding, technology and media innovation. She believes that in today’s digital first landscape, the right employer brand can be a game changer not just for businesses but for entire industries and regions.