Beverly Shrand

POSITION:
CEMS Academic Director | Senior Lecturer
QUALIFICATIONS:
BBusSc | MBA | PhD
AREAS OF EXPERTISE:
Applied Systems Thinking, Organisational Psychology, Marketing Strategy, Research Methods

Beverly's career started at Reader’s Digest South Africa. Over the years, she held various marketing management positions including that of Circulation Manager for the flagship product, the Reader’s Digest magazine. Thereafter Beverly spent several years as Marketing Manager at HomeChoice, a leading South African catalogue retailer of fashion, bedding, furniture and appliances. Later, as Marketing Executive at DirectAxis (a subsidiary of FirstRand Bank Limited), Beverly implemented a financial services joint venture with WesBank (also a subsidiary of FirstRand Bank Limited) that continues to be successful today.

Beverly completed her MBA at UCT in 2006. Following a period of freelance management consulting and part-time lecturing she joined the UCT Graduate School of Business as a permanent faculty member in 2010. Post completion of her PhD in 2018, Beverly commenced publishing academic journal articles and conference papers in the field of HRM and Organisational Psychology.

Beverly Shrand's main expertise is in the facilitation of applied systems-thinking. She has delivered numerous workshops and interactive classroom sessions for leaders and managers at all hierarchical levels, employed by organisations such as FirstRand, ABSA, Capitec, Sanlam, Woolworths, AngloGold Ashanti, Anglo American, Barrick Gold Corporation, Oxford University Press, Eskom, Transnet, Auditor General South Africa, EOH, Adcorp Holdings, Group Five, Volkswagen, CTICC, Groote Schuur Hospital, RCL Foods, and NAMFISA. She also designs and convenes Postgraduate and Executive Education management development programmes.