Bringing local business lessons to life

The Case Writing Centre produces award-winning teaching cases that reflect the African and the emerging market context.
Our vision is to bring the relevance and strength of local business lessons to life. We profile leading and start-up businesses and explore actual, complex situations and how to best address them. Our cases also boast informative and in-depth teaching notes.

Case Writing - main


A teaching case is a learning tool that uses an account of a real-life business situation in the classroom. Learning occurs through a joint effort to solve the dilemma faced by the protagonist.


Critical thinking
Analytical skills
Real life engagement
Strategic thinking
Application to issues

EMBA Director

Teaching collection & awards

Case Writing - Teaching collection

The Case Writing Centre is passionate about creating local and current case material for MBA students.

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Case Writing - Awards

View our award-winning teaching cases about companies from across South Africa and the African continent.

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Faculty: Claire Barnardo 2

Centre Manager


Claire Barnardo started and manages the Case Writing Centre at the GSB. The centre pioneers the writing and publication of African-focused teaching cases. Established with funding from the Harvard Business School Alumni Africa Club, the Case Writing Centre now hosts a collection of teaching cases, some award-winning, that are relevant to doing business in emerging markets. Claire holds an MA in Media Theory & Practice from UCT and undergraduate degrees from Rhodes University. Prior to cases, she has over a decade of editorial experience as a print editor/journalist. Claire is passionate about writing and championing African and emerging market business cases.

Case Writing Centre Manager

27TH CEEMAN Annual Conference

The UCT GSB was the winner of the 25th annual CEEMAN Case Writing Competition, for the case study: Drink The Duchess: Marketing Challenges and Opportunities Encountered when SMEs Internationalize by UCT GSB Professor Geoff Bick and MBA student Fran Heathcote.

Ideas Exchange

Petra Pavlovic It’s all about relationships
Entrepreneurship & Innovation

It’s all about relationships, brew

According to one report, almost 43% of small businesses in South Africa were forced to shut down in 2020 due to COVID-19. But the story of one Cape Town artisanal coffee roastery offers a ray of hope to those wondering how to survive these troubled times.

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Posted on 3 December 2021 by UCT GSB Press Office
MIKAEL SAMUELSSON - South Africa’s economy
Entrepreneurship & Innovation

Caution in the face of promise: South Africa’s new green frontier

Amid the hype of cannabis deregulation, one South African company has methodically planned its entry into the commercial space of this so-called wonder plant. Their cautious approach should be heeded by others rushing to get into the market.

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Posted on 19 August 2021 by Mikael Samuelsson
Running a profitable - media
Entrepreneurship & Innovation

Giving initiative a chance to grow

Running a profitable and sustainable business while also making a worthwhile social impact makes things extra tough for social entrepreneurs. These enterprises urgently need more formal support to help them continue doing the good work that they do.

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Posted on 16 November 2020 by Mignon Reyneke
Funders are not seeing the big picture - Media
Entrepreneurship & Innovation

Funders are not seeing the big picture in South Africa

An award-winning case study on local digital animation filmmaker, Triggerfish, has highlighted the absurdity of lack of access to funding for SMEs operating in the creative space.

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Posted on 15 September 2020 by Mikael Samuelsson
Learning & Development

UCT GSB teaching case study on medical technology company, Biotronik, wins top international award

Researchers from the UCT GSB have once again taken top honours in a prestigious international case writing competition, for a new teaching case on the challenges of remaining competitive and profitable without compromising on quality in the SA cardiac device industry.

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Posted on 14 September 2020 by UCT GSB Press Office
SA film industry - media
Emerging Market Business

UCT GSB teaching case study on SA film industry wins top international award

Researchers from the UCT Graduate School of Business (GSB) have taken top honours in a prestigious international case writing competition, for their teaching case on the challenges of financing digital entertainment.

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Posted on 26 June 2020 by UCT GSB Press Office
Cape Talk
Entrepreneurship & Innovation

The reality of emerging market challenges for entrepreneurs

Growbox is the subject of a teaching case study by the UCT GSB's case writing centre. Its focus is on the reality of emerging market challenges for entrepreneurs in Cape Town

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Posted on 1 June 2020 by UCT GSB Press Office
andrew smith - media
Entrepreneurship & Innovation

UCT GSB teaching case study surfaces a business model of agility in action

The global pandemic is forcing businesses around the world to change the way they operate. One South African company, Yuppiechef, is demonstrating that the principles of customer centricity and agility are core to successful adaptation.

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Posted on 18 May 2020 by Mignon Reyneke



Five decades of learning expertise

Executive Education

This page provides information on the entrance requirements, and application processes, for the UCT GSB’s six postgraduate programmes.

Academic Programmes