UCT GSB CASE WRITING CENTRE
Excellent teaching case studies focused on African and emerging market challenge
UCT GSB CASE WRITING CENTRE
Bringing local business lessons to life
The Case Writing Centre produces award-winning teaching cases that reflect the African and the emerging market context.
Our vision is to bring the relevance and strength of local business lessons to life. We profile leading and start-up businesses and explore actual, complex situations and how to best address them. Our cases also boast informative and in-depth teaching notes.
GOALS
A teaching case is a learning tool that uses an account of a real-life business situation in the classroom. Learning occurs through a joint effort to solve the dilemma faced by the protagonist.
Personable
Real
Interesting
Challenging
Stimulating
Critical thinking
Analytical skills
Problem-solving
Real life engagement
Strategic thinking
Application to issues
EMBA Director

Centre Manager
CLAIRE BARNARDO
Claire Barnardo started and manages the Case Writing Centre at the GSB. The centre pioneers the writing and publication of African-focused teaching cases. Established with funding from the Harvard Business School Alumni Africa Club, the Case Writing Centre now hosts a collection of teaching cases, some award-winning, that are relevant to doing business in emerging markets. Claire holds an MA in Media Theory & Practice from UCT and undergraduate degrees from Rhodes University. Prior to cases, she has over a decade of editorial experience as a print editor/journalist. Claire is passionate about writing and championing African and emerging market business cases.
Case Writing Centre Manager
27TH CEEMAN Annual Conference
The UCT GSB was the winner of the 25th annual CEEMAN Case Writing Competition, for the case study: Drink The Duchess: Marketing Challenges and Opportunities Encountered when SMEs Internationalize by UCT GSB Professor Geoff Bick and MBA student Fran Heathcote.
Ideas Exchange

It’s all about relationships, brew
According to one report, almost 43% of small businesses in South Africa were forced to shut down in 2020 due to COVID-19. But the story of one Cape Town artisanal coffee roastery offers a ray of hope to those wondering how to survive these troubled times.
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Caution in the face of promise: South Africa’s new green frontier
Amid the hype of cannabis deregulation, one South African company has methodically planned its entry into the commercial space of this so-called wonder plant. Their cautious approach should be heeded by others rushing to get into the market.
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Giving initiative a chance to grow
Running a profitable and sustainable business while also making a worthwhile social impact makes things extra tough for social entrepreneurs. These enterprises urgently need more formal support to help them continue doing the good work that they do.
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Funders are not seeing the big picture in South Africa
An award-winning case study on local digital animation filmmaker, Triggerfish, has highlighted the absurdity of lack of access to funding for SMEs operating in the creative space.
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UCT GSB teaching case study on medical technology company, Biotronik, wins top international award
Researchers from the UCT GSB have once again taken top honours in a prestigious international case writing competition, for a new teaching case on the challenges of remaining competitive and profitable without compromising on quality in the SA cardiac device industry.
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UCT GSB teaching case study on SA film industry wins top international award
Researchers from the UCT Graduate School of Business (GSB) have taken top honours in a prestigious international case writing competition, for their teaching case on the challenges of financing digital entertainment.
Read ArticleThe reality of emerging market challenges for entrepreneurs
Growbox is the subject of a teaching case study by the UCT GSB's case writing centre. Its focus is on the reality of emerging market challenges for entrepreneurs in Cape Town
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UCT GSB teaching case study surfaces a business model of agility in action
The global pandemic is forcing businesses around the world to change the way they operate. One South African company, Yuppiechef, is demonstrating that the principles of customer centricity and agility are core to successful adaptation.
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This page provides information on the entrance requirements, and application processes, for the UCT GSB’s six postgraduate programmes.
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