Many entrepreneurs are intuitive marketers, not formally trained in the discipline, but to build and consolidate your new venture you need an injection of expert insight. This three-day intensive course will help you make less mistakes, understand and drive the branding process and identify the difference between good and bad marketing advice. You will gain insights into brand creation, brand steering, media choices and the effects of organisational culture on the brand through expert brand management lessons mixed with practical brand creation and management sessions.
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Accelerate your career with the only global business certificate that gives you access to elite business schools around the world.
A complete list of all the short courses offfered at the GSB