QUALIFICATIONS: Master of Business Administration (MBA) (UCT Graduate School of Business), Bachelor of Arts (Communication Science) (University of the Free State)
AREAS OF EXPERTISE: Business strategy; corporate citizenship and social responsibility; innovation; innovation and new product development; international business; leadership / team performance; managing people in organisations; marketing; marketing communication strategies
Branding & Sponsorship Expert, Motivational Speaker, Business Owner and Adjunct Professor at the University of Cape Town’s Graduate School of Business. Raymond motivates, creates, builds & challenges brands and businesses.
Currently active in brand advisory services, sponsorship management and small scale equity investing, Raymond also finds time for public speaking engagements. Through covering various topics including corporate culture, building corporate and personal brands, the interrelated nature of culture and brand, and various other motivational topics, he gets to share his own business and life lessons learned. He also teaches branding masterclasses at the UCT GSB.
Raymond was for 16 years the architect of Investec's brand, as global head of marketing for the group. Prior to joining Investec, he was founding partner and director of Sw!tch Branding & Design, with offices in Johannesburg, Cape Town and London. Before starting Sw!tch, Raymond was Director of Consulting, and board member of KSDP Pentagraph (at the time the 10th biggest design consultancy in the world), where he was involved in both international & local branding and design projects. He has also worked at BP and served as a professional soldier.
Raymond matriculated at Grey College in Bloemfontein, read for a Bachelor of Arts (Communication) degree at the University of the Free State and holds a MBA from the Graduate School of Business, University of Cape Town.