Nomadic Marketing has become known as South Africa's leading digital-media primer for marketing executives. The programme offers a dynamic approach to marketing using web and mobile technologies. This approach emphasizes engagement, conversation, and adaptive planning.
The learning on Nomadic Marketing falls into three key areas which will equip the delegates with the skills to succeed in this industry: Tools and Technologies; Management and Optimization; Integration and Strategy.
Delegate profile
Media and Marketing professionals - including advertising, public relations, publishers, editors, brand executives, consultants and entrepreneurs.
Programme benefits
Nomadic Marketing has been designed using the latest innovations in education design - from class participation exercises and discussions, to games and blended learning. Thus the amount and depth of learning is enhanced and the delegate leaves the course feeling energised and equipped with the knowledge, skills and attitudes to successfully implement the learnings.
Specifically, delegates on Nomadic Marketing will learn:
The fundamentals of internet and mobile marketing strategy
How to create engaging content on blogs and social networks
The most important tools and technologies for online and mobile marketers
How to stimulate and curate customer participation online
Measure the efficacy of online and mobile campaigns.
The size, shape and trajectory of South African broadband, internet and mobile usership
How to manage online reputation and branding
Licensing and Intellectual Property approaches online
Innovative mobile and internet advertising and branding case-studies
How to craft a creative digital marketing strategy
Weave brand stories across multiple media channels
Online and Mobile business and pricing models
The technical component of the programme equips delegates with the resources, tools and know-how to execute comprehensive online campaigns incorporating email, blogs, wikis, social-networks, podcasts, widgets, tagging, search engines, social media optimization, and mobile applications. Tactically, case-studies, information and best-practices in the South African and international context are explored - from design and usability, to licensing and content management. Strategically, we engage top thinkers in the space around innovative communication strategies for the future; showcase methodologies to track and measure stakeholder engagement; and facilitate processes that allow delegates to tap into their own creativity.
Dates:
12th – 14th May (Gauteng) Applications close 28th April
19th – 21st May (Cape Town) Applications close 5th May
20th – 22nd September (Cape Town) Applications close 3rd September
