Programme Summary Nomadic Marketing has become known as South Africa's leading Social-Media primer for marketing executives.
The programme offers a dynamic approach to marketing using web and mobile technologies. This approach emphasizes engagement, conversation, and adaptive planning.
The learning on Nomadic Marketing falls into three key areas which will equip the delegates with the skills to succeed in this industry: Tools and Technologies; Management and Optimization; Integration and Strategy.
Delegate profile Marketing, advertising, public relations and brand executives, consultants, entrepreneurs, publishers and editors.
Programme Benefits
Learn the fundamentals of internet and mobile marketing strategy
Harness the "collective intelligence" using web2.0 technologies
Understand the size, shape and trajectory of South African broadband, internet and mobile usership
Learn how to manage online reputation and branding
Explore innovative mobile and internet advertising and branding
Craft a creative new-media marketing strategy
Case-studies, resources and contacts will be shared to enable delegates to apply what they have learned
New business and pricing models that are now feasible will be explored
The technical component of the programme equips delegates with the resources, tools and know-how to execute comprehensive online campaigns incorporating email, blogs, wikis, social-networks, podcasts, widgets, tagging, Search Engines, Social Media Optimization, and Mobile applications. Tactically, case-studies and information around the reach and effectiveness of these tools in the South African and international context are explored. Strategically, we engage top thinkers in the space around innovative communication strategies for the future; showcase methodologies to track and measure stakeholder engagement; and facilitate processes that allow delegates to tap into their own creativity to pull together brilliant campaigns in this space.
Dates:
17 – 19 February in Gauteng at The Michelangelo Hotel, West Street, Sandton
31 March - 2 April in Cape Town Applications close on 18th March
14 – 16 October in Cape Town Applicatons close on 30th September
