POSITION: Professor of Marketing
QUALIFICATIONS: BSc (Elec Eng) (Cape Town), BCom (UNISA), MBA (Uni
AREAS OF EXPERTISE: Marketing, particularly Marketing Metrics
Prior to pursuing an academic career, he spent many years in the private sector in senior managerial positions in various organisations. Before joining the ranks at the GSB in 2012, he held the Coca-Cola Chair of Marketing at Wits Business School, where he was also Director of Academic Programmes for some years. Having joined the GSB as Professor of Marketing, he stepped up in 2014 to take on the role of Academic Director.
He graduated in a BSc in Electrical Engineering at the University of Cape Town and studied for a BCom at the University of South Africa. He then pursued his MBA at the University of California (Berkeley, USA) and was awarded a D.Phil from the University of Johannesburg in 2006.
His in-the-field work experience began in engineering, working in the mining industry, after which he became a marketing consultant and practitioner for a number of organisations, including Xerox – all experience that contributed to his teaching capabilities.
Professor Bick has achieved recognition as both a researcher and teacher, receiving a number of teaching awards throughout his career. NRF-rated as an ‘Established Researcher’, he has a list of some 30 publications and 20 conference papers to his name, as well as an award at the 2013 Africa Leadership Awards conference. His areas of speciality include marketing metrics, to measure the effectiveness of marketing programmes, customer equity and brand equity, business-to-business marketing, CRM, and marketing and technology.
He has published extensively in international marketing journals, including the Journal of Marketing Management, the Journal of Marketing Theory and Practice, the Journal of Brand Management, the Journal of Product and Brand Management, and the Journal of Promotion Management, as well as local business management journals. He is on the editorial board of the Journal of Promotion Management, Corporate Reputation Review, and Journal of Consumer Marketing, and is a regular reviewer for submissions to other international marketing journals.
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