In Conversation with Ian Fuhr and Johanna Stamps Egbe - The Soul Of Sorbet

Date: 24 July 2018

Time: 17:30 for 18:00 – 19:00

Venue: Boardroom 2, UCT GSB, 8 Portswood Road, Green Point



GSB Connect



In conversation with Ian Fuhr Johanna Stamps Egbe
The Soul of Sorbet

We invite you to join in the conversation, as Ian Fuhr discusses his new book The Soul of Sorbet with author, Johanna Stamps Egbe on building people, culture and community in any business and industry.

Sorbet founder and CEO



Sorbet is the largest beauty franchise business in Africa. In just twelve years the business has gone from being mistaken for an ice-cream shop to being a household name across South Africa. In 2018 Sorbet surpassed 200 salons. The dramatic growth of the brand over the past five years has driven business leaders to ask the question, ‘What is so different about Sorbet?’

In 2005, despite advice to the contrary, Ian Fuhr set out to create a national beauty salon franchise business that would offer its guests a consistently high level of service, delivered with a uniquely positive staff attitude. He realised that the only way to achieve this and to stand out in the competitive beauty salon industry was to create a culture that focused on people first and laid a platform for exceptional service.

The Soul of Sorbet is a guide for leaders and stakeholders in any business and industry who aim to build a lasting brand that is founded on a people-focused culture.



Sorbet’s founder and CEO, Ian Fuhr, is a serial entrepreneur. Over a 40-year period he has launched five successful companies. With each endeavour, he entered a new industry and successfully challenged the status quo. Over the years he cultivated a unique business philosophy that culminated in the launch of the Sorbet brand in 2005. Get that feeling, the story of Ian Fuhr’s background, his history and how Sorbet was born, is now also available as a paperback edition published by Pan Macmillan.


Since 2002 Johanna Stamps Egbe has worked with a series of organisations and initiatives. In her roles as lobbyist, corporate social investments manager, marketing coordinator and fundraiser her focus has been to help people to build a high- performance, purpose-driven culture.

Important Information:

  • Please note that seating is limited.
  • An e-mail will be forwarded to you confirming your booking. (Please remember to check your “Junk Mail” Inbox)
  • Parking at the school is limited and although we try to make provision for our guests to park on campus, this is not always possible. The V&A Waterfront offers plenty of public parking which is a short walk to the GSB
  • If you are no longer able to attend please notify us -




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