Open Programmes
2012 Social Business Strategy
Introduction
Programme Overview
The Social Business Strategy programme looks at the business applications of Social Media. Whether it is to source and retain talent, raise funding, or develop new products, every aspect of business that requires collaboration between people is ripe for disruption by social technologies.
Leaders need to understand the impact of this new way of working on company culture and performance, and they need to be confident in their own ability to make sense of market changes driven by social technologies.
Ultimately, Social Business Strategy is the strategic update course that is needed for the new business context.
Delegate Profile
This course is for people across functions who can lead change in their company. It will be equally relevant for freelancers and entrepreneurs as leaders of large organizations.
Programme Benefits
Delegates will benefit from a combination of hard skills, the sharing of current case studies, and valuable shifts in perspective.
- Discover powerful new ways of working, collaborating, and leading
- Be more productive with Social Media
- Learn to spot tech-enabled business models and opportunities
- Understand the risks and threats posed by social technologies
- Use social design principles to enable your leadership vision
- Find out how people are using social technologies in business today
- Leverage the expertise of your people to create organizational learning and memory
- How to get buy-in for social-software initiatives
- How to manage a social technology project
Dates: 1 August - 2 August 2012
Tuition Fees: R8 000
Contact: Iona Gutuza
Tel: +27 (0) 21 406 1368
E-mail: iona.gutuza@gsb.uct.ac.za
www.gsb.uct.ac.za/socialbusiness
