Open Programmes
Mobile Marketing
Introduction
Mobile Marketing has emerged as one of the most viable and high-impact ways to communicate and influence consumers. However, most companies are getting it wrong by delivering mobile marketing messages in a way that disrupts and annoys consumers.
In this programme you will learn about the key technologies in Mobile Marketing - from USSD, SMS and MMS to Mobile Applications. Beyond that, key strategies will be explained, along with working examples, that will enable your company to engage with consumers meaningfully and sustainably.
The programme design is interactive and experiential. Delegates will have the opportunity to use their phones to try out various mobile tools and technologies. The lecturing faculty is made up of leading practitioners in the Mobile Marketing space.
Programme Benefits
- Learn about the major mobile technologies and platforms that are available to marketers in South Africa
- Get ideas from inspirational Mobile Marketing case-studies from around the world
- Learn about some of the hottest mobile platforms and portals in SA and what is possible with them
- Move beyond mobile spam and towards adding value through anticipated, relevant and timely mobile communication
- Get a strategic model for designing mobile marketing campaigns
- Learn how to enhance your traditional media campaigns by integrating mobile into your mix
We regret that this course will not be offered this year
Contact: Mario Pearce
Tel:+27(0)21 406 1268
E-mail: Mario.Pearce@gsb.uct.ac.za
Website: www.gsb.uct.ac.za/mobilemarketing
