Delegate profile

Freelance Creatives* from any artistic discipline requiring broad business skills to more effectively achieve sustainable success in their creative endeavours. All applicants are required to submit a motivation for their inclusion on the programme, and are required to have a specific artistic goal to be achieved by the end of the programme.

* Freelance Creative refers to any fine artist, writer, animator, musician, ceramicist, photographer, designer, composer, theatre / screen actor or director who is in the process of establishing a career in the field of music, digital media, visual arts, theatre, film or literature.

Programme benefits

A thirteen week journey exploring the elements required to hone the business acumen vital to make the artistic endeavour sustainable and profitable. The process is underlined by a six month mentoring support function:

• Develop fluency in the language of Business
• Explore your own leadership and negotiation style
• Understand how to price a product or service
• Finalise a business plan
• Gain financial and money management skills
• Understand budgeting, cash flow and freelance tax for artists
• Learn to negotiate effectively when pitching a product
• Conceptualising ideas through Blue Ocean Strategy
• Project Management skills
• Network and learn from other creatives
• Explore web-based strategies for personal branding and convergence
• Develop a marketing strategy on a bootstrap
• Apply new skills through journaling and reflection